ABA Announces Educational Programming for Fall Regional Shows

The American Booksellers Association will present an array of educational programming in conjunction with the nine regional booksellers association trade shows this fall. Featured sessions will include several of the most popular seminars from this year's BookExpo America and Winter Institute, as well as demonstrations of ABA affinity programs Contact Contact and Above The Treeline. Here's a look at the schedule to date. (Watch for details and updates in Bookselling This Week, and check the appropriate regional association website for complete show information.)

SEPTEMBER

Southern Independent Booksellers Alliance
September 8 - 10 at the Gaylord Palms Resort & Convention Center in Orlando, Florida

• Above The Treeline, An Introduction
• How to Be the Story: Developing and Implementing a Public Relations Plan
• Shop Local: Forming Business Alliances in Your Community
• Creating Killer Events
• Improve Efficiency to Achieve Success 

Mountains & Plains Independent Booksellers Association
September 14 - 17 at the Denver Marriott Tech Center in Denver

• Know Your Customer, Increase Sales
• Constant Contact Demo
• Above The Treeline, An Introduction  

New England Booksellers Association
September 15 - 17 at the Rhode Island Convention Center in Providence, Rhode Island

• Know Your Customer, Increase Sales
• Shop Local: Forming Business Alliances in Your Community
• Above The Treeline, An Introduction
• Above the Treeline 201
• Constant Contact Demo 

New Atlantic Independent Booksellers Association
September 16 - 17 at the Valley Forge Convention Center in Valley Forge, Pennsylvania

• Shop Local: Forming Business Alliances in Your Community
• Constant Contact Demo
• Know Your Customer, Increase Sales 

Midwest Booksellers Association
September 28 - 30 at the RiverCentre in St. Paul, Minnesota

• Budgeting & Monitoring Workshop
• Creating Killer Events
• Shop Local: Forming Business Alliances in Your Community
• Getting the Most Out of Your Website
• Constant Contact Demo
• Above The Treeline, an Introduction 

OCTOBER 

Great Lakes Booksellers Association
October 6 - 8 at the Hyatt Regency Dearborn in Dearborn, Michigan

• Know Your Customer, Increase Sales
• Creating Killer Events
• Above The Treeline, An Introduction 

Northern California Independent Booksellers Association
October 6 - 8 at the Oakland Convention Center in Oakland, California

• Making Magazines Profitable
• Shop Local: Forming Business Alliances in Your Community
• Above The Treeline, An Introduction
• Getting the Most Out of Your Website

Pacific Northwest Booksellers Association
October 12 - 14 at the Oregon Convention Center in Portland, Oregon

• Creating Killer Events
• Shop Local: Forming Business Alliances in Your Community
• Above The Treeline, An Introduction
• Improve Efficiency to Achieve Success 

Southern California Booksellers Association
October 21 at the Millennium Biltmore Hotel in Los Angeles

• Handselling: Customer Service with Results
• Shop Local: Forming Business Alliances in Your Community