ABA Offers 'Increasing Margin' in California in May

ABA and Northern California Independent Booksellers Association members are being invited to attend a preview of "Increasing Margin: An Advanced Course in Growing Your Bottom Line," presented by ABA CEO Avin Mark Domnitz, at the NCIBA offices in San Francisco on Wednesday, May 18. The course is part of ABA's new education program developed for BookExpo America (BEA) 2005.

Although controlling margin can seem an overwhelming task to many booksellers, this session will demonstrate that it doesn't have to be. Intended for booksellers already familiar with principles of inventory management, this content-rich session will compare and contrast a profitable and unprofitable bookstore, covering a wide range of material. Topics will include controlling product mix, direct versus wholesale ordering, electronic ordering, understanding the value of early payment discounts, better managing seasonal title orders, and more.

Following the session, which will run from 10:00 a.m. - 12:30 p.m., a complimentary lunch will be provided. Booksellers planning to attend are asked to RSVP by e-mail to ABA's Kristen Gilligan at [email protected].

NCIBA's offices are located at The Presidio, 37 Graham St. in San Francisco [(415) 561-7686; Fax: (415) 561-7685].

More about ABA's Day of Education at BEA can be found at www.bookweb.org/aba/convention/.