Book Sense Gift Card Designs Unveiled

The Book Sense Gift Card program will launch with five distinctive gift card designs. Based on the input of a number of booksellers, the card designs are appropriate for any occasion and for general and children's bookstores alike. To see the five gift card designs, click here (PDF format).

Any combination of designs will be available to bookstores with a minimum order of 250 cards per design. ABA has created the Book Sense gift card designs with coordinating presenters. The card-stock presenters are designed to allow merchandising around the store and to act as an envelope when the card is given as a gift.

Booksellers will be able to add their store logo and information to the card for an additional fee. New designs will be offered as the program continues to grow, including cards and presenters for special occasions and specific book titles.

Sign-up information and an order form for the gift cards will be made available to booksellers within the next few weeks. Stores will be ready to sell and redeem gift cards beginning this fall.

The fees for the gift cards are as follows:

Generic Card Options

• Generic Book Sense gift card (minimum order of 250): 22¢ per card
• Generic card presenter with die-cut to hold card: 8¢ per presenter
• Order processing: $6 per order
• Picking fee: 0.5¢ (half a cent) per card
• Upon request, the card manufacturer will insert the card into the presenter for an additional 20¢ per combination.

Customizing a Generic Book Sense Design

• To add your bookstore logo and information: A $25 set-up fee for each order plus 9¢ per card. Please allow 7 - 10 working days.

Custom Card Orders

• Custom Gift Card designs using the Book Sense logo and meeting other guidelines are available. Please allow 6 - 8 weeks for production.
• $250 set-up fee
• 48¢ per card (minimum order of 1,000); 38¢ per card for orders of 5,000

For more information about the gift card program, click here. Sign-up information and further details about the program will appear in Bookselling This Week over the coming weeks and in future white box mailings. Questions should be addressed to Jill Perlstein, director of marketing, at (800) 637-0037 or (914) 591-2665, ext. 1283 or via e-mail at [email protected].