IndieCommerce: SEO Speaker Featured at May Institute, a Google Analytics Webinar & More

The April 6 edition of IndieCommunication features news of a guest speaker for the upcoming IndieCommerce Institute, a Google Analytics webinar, and an update on IndieCommerce Kobo pages and a new feature, Conditional Attributes.

IndieCommerce Institute to Feature SEO Speaker

Online advertising and marketing entrepreneur Max Thomas will be the guest speaker at the IndieCommerce Institute, to be held on May 10 at Chicago’s Drake Hotel, just prior to BookExpo America. Thomas will talk about search engine optimization (SEO). His company, ThunderActive, helps both startups and large corporations maximize their bottom line from paid and non-paid interactive channels. Thomas’ background is in digital marketing, online brand launching, lead generation, and online strategy.

Learn more and register for the 2016 IndieCommerce Institute.

Google Analytics Webinar: Thursday, April 7

Tomorrow, April 7, from 11:00 a.m. to noon EDT, IndieCommerce consultant Matt Supko will lead a webinar on Google Analytics that will address how to identify where traffic to a store’s website is coming from, which pages on the store site are most popular, and what kind of devices customers are using to view the site. In addition, Supko will show stores how to dig deeper to find which traffic sources are delivering sales and which aren’t.

Register for the Google Analytics Webinar.

Kobo Update

Later this week, Kobo pages on IndieCommerce websites are being updated with a simpler design and new banner images. Additionally, the eBooks search tab will be changed from “Kobo” to “eBooks.” For stores that create their own pages, the banner images have been added to the Retailer Support section of the Kobo DIY. 

New Feature Available: Conditional Attributes

The new IndieCommerce Conditional Attribute feature can be used to define dependency relationships between options and attributes for custom product classes. Dependent attributes will only be shown once the option on the parent attribute is selected.

Here is an example of how this feature might work on a store website: A customer buys a custom product to give as a gift and wants to include a gift message. On the custom product page, the customer is asked, “Is this a gift?” If “Yes” is selected, a message dialog box will open for the customer to enter the gift message. If “Yes” isn’t selected, the message dialog box will remain closed. Here is an example on the Book Culture website.

For more information on the Conditional Attributes feature, for answers to your questions, and to have IndieCommerce staff enable the feature on your website, e-mail [email protected].

Past editions of IndieCommunication are available on BookWeb.org.