Introducing Melissa Napolitano, ABA’s New Graphic Designer

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In August, Melissa Napolitano joined the staff of the American Booksellers Association as the new part-time Graphic Designer.

Napolitano reports to Meg Smith, Membership and Marketing Officer at ABA. Her primary responsibilities are to create visual concepts to communicate ideas and messaging for ABA operations, marketing, and communications. She will develop layout and production designs for fliers, brochures, reports, web collateral, logos, on-screen presentations, bookstore displays, and other items for programs and services for ABA and its members.

“I love coming up with designs for print and web, and creating graphics for ABA has been especially enjoyable,” Napolitano said. “I also like the friendly faces and the sense of tight-knit community here. I look forward to working on big design projects for upcoming events and getting to know everyone better.”

Napolitano graduated from SUNY Purchase, where she studied graphic design. She was awarded the Director’s Senior Recognition Award for her senior project, which was a campaign on domestic violence. Her project went on to become a traveling exhibition at several colleges and was honored with the Leadership Award by the Westchester Fund for Women & Girls.

In addition to working at ABA, Napolitano also works for a PR firm based in Pleasantville, New York, that specializes in brand identity, graphic arts, and web design. Her previous experience in graphic design and love of books inspired her to apply for the position with ABA.

“While looking for a special new opportunity as a graphic designer, I saw that ABA was hiring to fill this position,” Napolitano told Bookselling This Week. “As an avid reader, I was even more excited to learn about the organization and its passion for books and bookstores.”

Napolitano, who has two young sons, greatly values the impact independent bookstores have on her own life and the lives of her children.

“I appreciate the passion that independent booksellers have to always inspire others to read,” said Napolitano, who enjoys mysteries and thrillers as well as nonfiction books with bold photography and art. “Reading a good book is not only fun and entertaining, but also important for development and growth. I’m always encouraging reading with my two sons and hope they develop a love of books like I have."