Look for Lord of the Rings Materials in October White Box

Booksellers who have participated in the previous two Lord of the Rings (LOTR) promotions, or who have asked to be included in the third promotion, should have received their LOTR display materials.

The third and final installment of J.R.R. Tolkien's Lord of the Rings trilogy, The Return of the King, will be in theaters this December, and once again Book Sense has joined with Houghton Mifflin and New Line Cinema to create a unique customer promotion for stores with Book Sense to mark the event.

The Lord of the Rings: The Return of the King, The Final Journey Sweepstakes will run from November 3 to December 15 and will feature a point-of-sale display with a "take-one" map of Tolkien's Middle-Earth. The map contains clues to answers to trivia questions found on the sweepstakes entry page on the BookSense.com Web site. The map is an ideal centerpiece for bookstores' J.R.R. Tolkien and The Lord of the Rings displays.

The Grand Prize for the consumer winner is a package of luggage and travel supplies, books, DVDs, video games, and movie memorabilia. First and Second prizes will be J.R.R. Tolkien books and Lord of the Rings movie merchandise.