Lord of the Rings Final Journey Sweepstakes Announced

The third and final installment of J.R.R. Tolkien's Lord of the Rings trilogy, The Return of the King, will be in theaters this December, and once again Book Sense has joined with Houghton Mifflin and New Line Cinema to create a unique customer promotion for stores with Book Sense to mark the event.

The Lord of the Rings: The Return of the King, The Final Journey Sweepstakes will run from November 3 to December 15 and will feature a point-of-sale display with a "take-one" map of Tolkien's Middle-earth. The map contains clues to the answers to trivia questions found on the sweepstakes entry page on the BookSense.com Web site. The map is an ideal centerpiece for bookstores' J.R.R. Tolkien and The Lord of the Rings displays.

The Grand Prize for the consumer winner is a package of luggage and travel supplies, books, DVDs and video games, and movie memorabilia. First and Second prizes will be J.R.R. Tolkien books and The Lord of the Rings movie merchandise.

All Book Sense stores participating in either of the previous Lord of the Rings movie tie-in promotions will automatically receive this year's promotional material. Book Sense stores that have not participated in the past and wish to receive materials for the Final Journey Sweepstakes should send an e-mail to Meg Smith at [email protected], with the subject line " LOTR Three Materials." Store name, address, ABA ID, and other contact information should be included in the body of the communication. Materials will be sent in the October White Box.