New Free, Limited Edition Gift Card Available April 22

Penguin Young Readers Group aims to help us celebrate all of our special relationships -- with a free, limited edition ABA Gift Card and matching holder. Anna Dewdney's Llama Llama and Mama Llama (Llama Llama Misses Mama) grace the front of the new card, which proclaims "You're so special to me." Customers of all ages who are looking for a unique way to say thank you or to acknowledge that special someone won't be able to resist this adorable gift card.

Booksellers can begin ordering the new card and holder sets at noon EDT on Wednesday, April 22, via the ABA gift card order site.

Penguin Young Readers Group is covering the cost of the card (22 cents), the transaction fee (50 cents per card), and the holder (12 cents). Quantities are limited per ABA member to 100 generic cards and matching holders or 250 imprinted cards and holders. The usual fee for imprinting will be charged as will all other ABA Gift Card Program costs and fees, including increments and shipping and handling fees. Orders will be filled on a first-come, first-served basis.

Stores that place orders on April 22 will receive generic cards within two days and imprinted cards within three to five working days.

Questions about the "You're so special to me" gift card should be addressed to [email protected]. Booksellers must be current ABA members and have a signed ABA Gift Card Program Letter of Agreement on file to be eligible for this offer.