Nielsen has sold its U.S. market information and research services for the book industry to the NPD Group. The sale, announced on January 20, includes U.S.-based BookScan, PubTrack™ Digital, PubTrack™ Higher Education, PubTrack™ Christian, Books & Consumers™, PubEasy®, and PubNet®, all of which will become NPD-branded services in the U.S.
Nielsen will provide operations support for NPD BookScan and related U.S. services during a transition period, and no immediate changes are expected in the way American Booksellers Association member stores report to the Indie Bestseller Lists via BookScan.
NPD, which has been in business for more than 50 years, provides market information and analytic solutions for over 20 industries and partners with more than 1,200 retailers, representing over 165,000 stores worldwide.
“Industry expertise is a hallmark of NPD, and we are excited to add services for the book industry,” said NPD President and Chief Operating Officer Karyn Schoenbart. “Like many of our industries, publishing is experiencing rapid and dramatic change. By combining data and industry expertise, we will be able to give the industry a winning advantage in understanding and anticipating trends.”
Nielsen will continue to own and operate Nielsen Book in nine other countries and international expansion markets. Nielsen Book includes Nielsen BookScan, Nielsen BookData, Nielsen Books & Consumers, Nielsen BookNet, Nielsen PubEasy, Nielsen PubTrack Digital, and the U.K. ISBN Registration Agency.