I'm hearing from publishers that the NEBA and SEBA Book Sense bestseller lists are being noticed, commented on, and relayed to authors. They're becoming a big deal!
Besides the local media possibilities, these regional lists can help put your association at the forefront of publishers' agendas and budgets. But we need more reporting stores in order to produce lists for all the regional associations.
MORE $$$$$$$ TO YOU
Increased sales. More rep attention and reading copies. More publicist attention. Authors telling each other about your store. Continued support of regional trade shows and catalogs. Continued buzz in the hallways of publishing houses about independents in general. But, ultimately, it all comes back to increased sales and business for your store.