Sharp Drop in March Bookstore Sales

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Bookstore sales in March turned sharply downward continuing the decline that began in February. March sales of $929 million were 17 percent lower than the $1,126 million realized in March of last year.

Overall retail sales of $306 billion for March 2003 were 3.4 percent ahead of the $296 billion for the previous year.

March is the 14th month in a row in which bookstore sales failed to keep pace with overall retail.

2002-2003 RETAIL SALES for BOOKSTORES (unadjusted)

Period
2002 Final (Millions of Dollars)
2003 (Millions of Dollars)
% Increase 2003 Over 2002
January
2,188
2,094
(4.3)
February
1,117
1,005
(10.0)
March
1,126
929 (p)
(17.0)
YTD
4,431
4,028
(9.0)

(p) Preliminary figure

Note: Estimates reflect sales of all types of participating bookstores, including trade, college, religious, chain stores (including superstores), and others. A bookstore is defined as any retail establishment with sales comprised of more than 50 percent new books and periodicals, and estimates include sales of all products in these stores.

Source: Bureau of the Census, Current Retail Trade Branch.