Sign Up for the Final Two Marketing Meetups of 2018

On Thursday, November 29, from 11:00 a.m. to 11:30 a.m. EST, the American Booksellers Association will present a Marketing Meetup on marketing audiobooks. With Forbes calling audiobooks one of the publishing industry’s 2018 trends and a recent Publishers Weekly article highlighting the surging digital audio market in the U.S., there’s no better time to cover best practices from fellow booksellers.

Guest panelists include:

• Suzanne Droppert, Liberty Bay Books in Poulsbo and Bremerton, Washington
• Matt Norcross, Mclean & Eakin Booksellers in Petoskey, Michigan
• Mark Pearson, Libro.fm, a digital audiobook provider for independent bookstores

In order to hold one final meetup before the end of the year, ABA is inviting booksellers to a Thursday, December 6, conversation on marketing for children’s bookstores, specifically how it may differ from that of a general bookstore and what initiatives some stores are taking, both digitally and locally.

Guest panelists include:

• Drew Sieplinga, Wild Rumpus in Minneapolis, Minnesota
• Cecilia Cackley, East City Bookshop in Washington, D.C.
• Hilary Barrineau, Hooray for Books in Alexandria, Virginia

All booksellers are invited to participate in ABA’s online Marketing Meetups, bookseller-led educational conversations conducted through Zoom.us at 11:00 a.m. EST on two Thursdays a month. Booksellers who would like to participate should e-mail Phil@bookweb.org for an invitation and instructions. These are the last two meetups for 2018; regular twice-monthly Marketing Meetups will resume in January.