BTW Articles

10 Jan

Book Sense Welcomes Charlesbridge Publishing

Book Sense is pleased to welcome its newest Publisher Partner, Charlesbridge Publishing of Watertown, Massachusetts.

Founded in 1980 as an educational publisher, Charlesbridge began publishing children's books in 1989 with the release of five nature titles, including the bestselling The Icky Bug Alphabet Book by Jerry Pallotta and illustrated by Ralph Masiello.

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10 Jan

Mystery 76 'Top Ten' -- 2002, Vol. 1

We've been able to put together, due to the number of nominations, another wonderful Mystery 76 Top Ten. The pad is in the January white box mailing. Thank you for all the great picks … and click here for the full schedule for all full and specialty 76s for 2002.

There's one pad per white box; if you'd like extras, please e-mail [email protected].

1. A PLACE OF EXECUTION, by Val McDermid (St. Martin's, $6.99 paper, 0312979533)

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11 Jan

Scholastic Launches "Read for Life" Campaign

In December, Scholastic launched a marketing campaign to promote books as a source of understanding, comfort, and connection. The "Read for Life" campaign -- featuring original artwork by Harry Potter illustrator Mary Grand Pré -- is a part of a continuing outreach by Scholastic in the aftermath of September 11, and it carries the message "Read for Comfort ... Read for Closeness ...

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11 Jan

Bloomsbury USA Announces Children's Books List

The Bloomsbury publishing house has garnered its biggest industry headlines for signing J.K. Rowling, whose Harry Potter titles have been published in the U.S. by Scholastic. This week the U.K.-based publisher -- which has a U.S. publishing program distributed by Holtzbrinck -- released its first catalog of 19 children's books to be published in America.

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14 Jan

San Francisco Fundraiser for Tattered Cover Draws Big Crowd

A crowd estimated at between 450 and 550 packed A Clean Well-Lighted Place for Books in San Francisco on January 11 to raise funds to help pay the legal fees of Denver's Tattered Cover Book Store, which has challenged a court order requiring it to turn over information about a customer's book purchases. The event raised $10,000 for the bookstore.

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15 Jan

Booksellers Busy in Atlanta

This week is a busy one for booksellers in Atlanta, as ABA, the American Booksellers Foundation for Free Expression (ABFFE), and the regional bookselling associations come together for a number of meetings. The ABA Booksellers Advisory Council met on Monday and Tuesday. On Wednesday, the Strategic Planning Committee and the Governance Review Committee are scheduled to meet, and that evening a Booksellers Forum is scheduled from 6:00 p.m. - 8:00 p.m. at the DoubleTree Hotel.

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15 Jan

A Novel Approach to the Realities of Drug Addiction

Ask Solomon Jones, author of Pipe Dream, (Random House/Striver's Row) what finally turned him away from a crack-addicted life that began in 1990 and he will answer quickly, "I turned to the Lord." Taking pages out of his own life, his novel Pipe Dream catapults readers inside Philadelphia's underground drug world to solve a murder mystery.

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16 Jan

Using Publisher Co-op to Strengthen Your Web Site

For many booksellers, publisher co-operative promotions are an essential and cost-effective tool. As Dave Kaverman, co-owner of the Little Professor Book Company in Fort Wayne, Indiana, explained in a previous BTW piece last fall, utilizing publisher co-op allowances can help a store fulfill several goals at once: increasing a store's marketing exposure while also adding money to the bottom line.

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16 Jan

Entries for"Dog Stories" In-Store Display Contest Due by January 25

If your store has created an in-store display featuring the "Dog Stories" books -- and you'd like to win three signed books to offer to your customers, be sure to send in your entry no later than January 25. The three books are: Zen Dog, photographs by Toni Tucker with concept by Judith Adler (Clarkson Potter Publishers); Dog, photographs by Deborah Samuels (Chronicle Books); and Rover Saves Christmas, by Roddy Doyle, illustrated by Brian Ajhar (Scholastic Books).

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17 Jan

Mr. Postman, Look and See Is There a Bookstore in Your Ad for Me?

Two major purveyors of the printed word came together recently when the United States Postal Service recruited a bookstore for one of the locations featured in its holiday advertising campaign.

The television commercial was shot at Reading on Walden in Chicago all day December 10, said bookstore owner John Presta. He told BTW, "It went very well. [The ad] is showing all the time now. It's called 'Holiday.'"

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About ABA

The American Booksellers Association, a national not-for-profit trade organization, works with booksellers and industry partners to ensure the success and profitability of independently owned book retailers, and to assist in expanding the community of the book.

Independent bookstores act as community anchors; they serve a unique role in promoting the open exchange of ideas, enriching the cultural life of communities, and creating economically vibrant neighborhoods.

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