Booksellers can now check out some of the newest additions to the American Booksellers Association’s continuously updated list of titles with good pre-order potential on the ABA website by browsing the Pre-Order Calendar, which specifically features books with added value, such as signed copies and exclusive merchandise, to entice customers to order from their local indie bookstore.
Updated each week, the calendar outlines selected books’ publication dates and details for ordering from publishers (booksellers should note order deadlines). When available, titles on the calendar will also link to a page with publishers’ downloadable digital marketing assets, occasionally including special ads created by ABA that highlight the offer for customers.
In addition to pre-order ads for specific books, ABA has created “Keep It Local” pre-order shelf-talkers, which booksellers can use for their websites and newsletters or print out and use in their stores.
New items available for pre-order are indicated by the date they were added in red. In addition, titles being featured as a pre-order ad in an upcoming Indie Next List flier will have the notation *INL: Month*, or if the book has an ad in the Kids’ Indie Next List, *KNL: Month* will be noted.
Some highlights from the Pre-Order Calendar, all added in recent weeks, include:
- Night Country by Melissa Albert (Flatiron, 9781250246073, Hardcover, $18.99, Pub date January 7, 2020) Added Value: Signed copies available; ask your sales rep for details; while supplies last.
- American Dirt by Jeanine Cummins (Flatiron Books, 9781250209764, Hardcover, $26.99, Pub date January 21, 2020) Added Value: 10-copy signed carton (Carton ISBN: 9781250752017) and free merchandizing kit available (Kit ISBN: 9781250760883); limited quantity available while supplies last; orders due by November 29, 2019; Kits will ship by January 8.
- Good Neighborhood by Therese Anne Fowler (St. Martin’s Press, 9781250237279, Hardcover, $27.99, Pub date February 4, 2020) Added Value: Signed copies available; ask your sales rep for details; while supplies last.
- Dragon Hoops by Gene Luen Yang (First Second, 9781626720794, Hardcover, $19.99, Pub date March 17, 2020) Added Value: five-copy signed carton (Carton ISBN: 9781250753953) and free merchandizing kit available (Kit ISBN: 9781250753991); limited quantity available while supplies last.
Every bookstore has the ability to take pre-orders, either in-store or online, if they have e-commerce capabilities. Booksellers can review the Pre-Order Calendar for more information or read more about pre-orders in Bookselling This Week.