Indie Next List E-Newsletter Delivered to Quarter Million Customers

Last week, the October Indie Next List e-newsletter, powered by Shelf Awareness, was delivered to 225,648 customers at 51 ABA member stores.

The store-branded e-newsletter featured all of October’s Indie Next List titles, with bookseller quotes and “buy now” buttons that lead directly to the purchase page for the title on the sending store’s website. Also highlighted was an interview (from Bookselling This Week) with the author of the month’s number-one title, The Mothers by Brit Bennett (Riverhead). An example of October’s Indie Next List e-newsletter can be seen here.

Bookstores interested in offering their customers future Indie Next List e-newsletters can sign up for the program here. Booksellers are also encouraged to stop by the ABA booth at the fall regional trade shows to learn more or to e-mail ABA Senior Program Officer Joy Dallanegra-Sanger.