Kobo Launches New Process for Purchasing eReaders

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    Kobo logoO​n July 1, 2018, Kobo instituted a new process for ABA member stores to purchase eReaders to sell in-store or online. Stores will now use unique discount codes to purchase devices at the same discount and with the same affiliation terms as before. Information on using discount codes can be found here.

    All ABA bookstore members in good standing are eligible to participate Kobo’s eReader program. To receive discount codes, e-mail Kobo-ABA-hardware@mail.rakuten.com (include your Kobo affiliate ID, ABA Member ID, store name, main contact e-mail, address, and phone number). You will receive a confirmation email along with “internal” and “external” discount codes from Kobo. A unique discount code is affiliated to each ABA member, and each code can be used multiple times by that store.

    Booksellers can visit https://us.kobobooks.com to order in-store inventory with their internal discount code. This URL has been updated, and a password is no longer required to enter the store.

    The external discount code allows ABA members to promote Kobo hardware to their customers through an online affiliate program, with no inventory liability. External discount codes are to be shared with customers.

    Enrollment details, affiliate pricing, and shipping information are included in this PDF from Kobo. Inquiries about the new purchasing process should be addressed to Kobo-ABA-hardware@mail.rakuten.com.