March 15 Deadline to Preregister for Find Waldo Local

ABA member stores have just a few days left to sign up for the 2015 Find Waldo Local campaign, co-sponsored by Candlewick and the American Booksellers Association. Preregistration closes on March 15 and is capped at 250 stores.

For the fourth annual celebration of Find Waldo Local, which takes place throughout the month of July, small businesses in communities nationwide will join in hosting scavenger hunts that will bring consumers to local shopping districts in search of the elusive, red-and-white stripe-wearing picture book character.

More than 10,000 locally owned businesses have partnered with indie bookstores over the past three summers to promote Shop Local initiatives.

Candlewick will once again be providing bookstores with a kit containing everything they need to launch Find Waldo Local events in their communities. The kit includes mini Waldo standees, window clings, prize buttons, and books; reproducible passports, coupons, posters, bag stuffers, and activity sheets; and sample pitch letters, press releases, and social media materials.

Booksellers can download the campaign brochure here for full details and registration requirements.