Mix Up Some Fun With BACARDI Mixers & Book Sense Book Club Sweepstakes Kits

Displays and party kits for the BACARDI Mixers & Book Sense Book Club Sweepstakes, which runs from July 14 - September 30, are still available. Participating Book Sense bookstores that would like to receive additional kits and stores wishing to join the promotion should send requests to Jill Perlstein, ABA director of marketing, at [email protected]. Materials supplied by Bacardi include a point-of-sale entry box with tear-pads, a poster, and a BACARDI Mixers Book Club party kit, which can be used for individual store events and includes glasses, coasters, drink charms, free BACARDI Mixers, and more.

According to Minute Maid consumer research, the predominant demographic for reading group participants is females between the ages of 25 - 49, the same consumer segment targeted by BACARDI Mixers, which can be used with or without alcohol.

The sweepstakes offers customers the chance to win a year's supply of Book Sense books for the winning club (10 copies of 12 Book Sense 76 selections) and BACARDI Mixers. For second prize, 10 customers will win a $25 Book Sense gift certificate, and, for third prize, 10 customers will win a $10 Book Sense gift certificate.

The bookstore where the winner entered the sweepstakes will receive two airline tickets to anywhere in the U.S. from Delta Airlines.

Children's and college bookstores should not participate in this promotion.