The Small Business Administration’s National Small Business Week (NSBW) kicks off on Monday, May 12, and booksellers are encouraged to participate in webinars and online events throughout the week. The American Booksellers Association is a co-sponsor of NSBW, which begins with events in San Francisco on May 12, followed by events in Kansas City, Boston, and Washington, D.C. The five-day celebration will end in Washington, D.C., when small businesses from across the country will be honored. National Small Business Weeks culminates in the announcement of 2014’s National Small Business Person of the Year.
Here is a look at some of the webinars happening throughout the week:
Monday, May 12
Smart Small Business Travel: Strategic Ways to Increase Your Return on Travel 4:00 p.m. – 5:00 p.m. ET
Despite the clear upside, many small business owners limit travel because of cost or a reluctance to be away from their business. Travel is an investment in a small business owner’s business, and like any investment, small business owners want to maximize their return. Get advice and tips on how to do just that from small business expert Rhonda Abrams.
Growing Your Business with Direct Mail
6:00 p.m. – 7:00 p.m. ET
Learn about the value direct mail offers as part of an overall marketing strategy. Gain insight on how mail can be used to acquire new customers and establish relationships that keep them coming back.
Tuesday, May 13
Small Business: Big Benefits
4:00 p.m. – 5:00 p.m. ET
Choosing between offering a robust benefits package or cutting back on total offerings is a challenge for many small businesses. Learn about “voluntary benefits” that can allow you to strengthen your existing benefits packages at little or no additional cost.
Wednesday, May 14
Making It Big: Small Biz Success in a Mobile World
9:00 a.m. – 10:00 a.m. ET
Small business owners are encouraged to attend — online or in person in New York City — to learn how to better take advantage of the technology already at their fingertips to transform their mobile and digital experience and grow the bottom line.
Achieving Big Customer Loyalty in a Small Business World: 10 Tips to Create a Killer Customer Loyalty Program
3:00 p.m. – 4:00 p.m. ET
Learn about the best approaches to jump-start a small business’s customer loyalty program, including how to make sure that a program fits the business’s needs and how to get positive ROI from a digital customer loyalty program.
Small business owners who wish to participate can still register for events in Kansas City, Boston, and Washington, D.C. Anyone that cannot travel can attend the SBA webinars and tune in for the live-streaming webcasts of all events as they happen.
Booksellers should keep an eye on the event website and follow SBA on Twitter and Facebook for more details as NSBW approaches. Attendees tweeting about the event should use the official hashtag #SBW2014.
Find a full conference schedule here.