Order Now: Free Shop Small Rally Kits

American Express/Shop Small is accepting requests from retailers for free Shop Small merchant rally kits through Friday, November 14, or while supplies last. The kit includes a welcome mat, 15 reusable tote bags, stickers, and more to help build excitement and invite customers in on Small Business Saturday, November 29.

For full details and to order the kit, visit ShopSmall.com/Merchandise.

Small Business Saturday marketing materials from American Express/Shop Small are also available for download. Materials with particular relevance to ABA members have been gathered in the Bookseller DIY’s Designs & Downloads. Booksellers are encouraged to use the e-mail and press release templates, logos, in-store signage, and banners in conjunction with their Indies First promotions. Web banner designs have been customized with the Indies First logo.

By logging in on the Small Business Saturday website, businesses that accept American Express cards can also add their names to the Shop Small map and be included in the American Express card member offer.

Businesses interested in learning how to maximize Small Business Saturday are invited to join a conference call with the Small Business Administration’s administrator, Maria Contreras-Sweet, on Friday, November 7, at 12:30 p.m. ET / 9:30 a.m. PT. Here's the link to register; those who can’t make it, can sign-up for a recap.

Watch for national Small Business Saturday television advertising, which kicked off this week with commercials featuring the Simon and Garfunkel classic “America.”