A Perfect Gift for Mother’s Day

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From April 15 through May 13, any Kobo eReader device purchased at an ABA member bookstore will come with a free copy of the Algonquin eBook What My Mother Gave Me: Thirty-one Women on the Gifts That Mattered Most, edited by Elizabeth Benedict. Customers will also receive a special What My Mother Gave Me greeting card with envelope and a stretch loop ribbon to complete the Mother’s Day gift package.

The 31 contributors to What My Mother Gave Me include Pulitzer Prize winners, perennial bestselling novelists, and well-known NPR commentators.

To receive the free eBook, the customer or the recipient must activate the eReader and sign in or create a Kobo account through a participating ABA member website by June 7, 2013. Once they are signed in to their Kobo account, What My Mother Gave Me will appear in their Kobo library.

Customers/recipients who do not already have a Kobo account can easily create one during the device set-up. The account will then be automatically affiliated with the device-selling store.

Stores that do not sell Kobo eReaders but do sell Kobo eBooks are encouraged to promote the title as a perfect eGift for Mother’s Day.

A customer needs simply to go to the What My Mother Gave Me title page on the store website and click on the eBook link to be directed to the Kobo website. On the What My Mother Gave Me page on the Kobo site, the customer clicks the “Send as Gift” button and then enters the recipient’s email address — and off it goes.

Materials for both aspects of the promotion, including fact sheets and web banners, are in the Bookseller DIY. In ABA’s April Red Box, stores that sell Kobo devices will receive a display tent card and 11 What My Mother Gave Me greeting cards with envelopes and stretch loop ribbons.

Booksellers with questions about the promotion should contact ABA Membership and Marketing Officer Meg Smith.