The American Booksellers Association’s IndieCommerce team has held a number of educational webinars to help IndieCommerce and IndieLite bookstores as they enter the fourth quarter and an unprecedented online sales season.
Booksellers are encouraged to register for the remaining webinars in advance or visit the Education Resources page following the sessions to view recordings. Questions about any of these webinars can be directed to firstname.lastname@example.org.
Previously covered topics include “IndieCommerce 101: How to Get Your New IndieCommerce Site Ready for Launch” and “IndieLite 101: How to Get Your New IndieLite Site Ready for Launch,” as well as “Order Processing 201: Advanced Tools and Guidelines for Managing Online Orders in Bulk” and “Sidelines and Non-Book: How to Create, Sell, and Manage Stock.”
Here’s what the team will cover next week:
How to Use Your Website for Holiday Marketing, Gift Guides, and Wish Lists
Monday, October 19, from 12:30 p.m. to 1:30 p.m. ET
This webinar will cover some tools and features on your IndieCommerce or IndieLite site to enhance your marketing this upcoming holiday season. Highlights include: utilizing reports on your site, creating a holiday gift guide and maximizing wish lists, and other key tools available to assist in Q4 preparation. This webinar will provide practical tips and actionable takeaways for both IndieCommerce and IndieLite sites. Register now.
How to Use Your Website for Institutional Business with Schools and Nonprofits
Wednesday, October 21, from 12:30 p.m. to 1:30 p.m. ET
Learn how you can work with schools or nonprofit organizations utilizing your website! We will be joined by bookseller panelists who have strategically built these relationships, and they will discuss the various features and approaches a store can use to cooperate with these institutions. Our panelists will share their experiences and methods while the IndieCommerce team will demonstrate how these features can be set up, while also giving our own tips and tricks. Register now.