Tattered Cover’s Neil Strandberg to Join ABA

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The American Booksellers Association announced this week that Neil Strandberg, a longtime staff member at Denver’s Tattered Cover Book Store, would be joining the association in the newly created position of Director of Member Technology, on Monday, May 7.

Strandberg began his career in independent bookselling in 1988 at A Clean Well-Lighted Place for Books at Larkspur Landing in Marin County, California. A year later, he returned home to Denver and started what turned into a 23-year career, encompassing a number of positions, at Tattered Cover. For the last several years, he has been the store’s Manager of Operations.

Strandberg’s contributions in Denver and the bookselling world have extended beyond Tattered Cover. He is the founding president of Denver’s local first initiative, the Mile High Business Alliance; was vice president of the Mountains & Plains Independent Booksellers Association (MPIBA); has served on the BookExpo America Advisory Council; and has been an active participant in ABA’s Digital Task Force and other association initiatives and is currently a member of the Booksellers Advisory Council. In 2007, Strandberg was honored with MPIBA’s Gordon Saull Bookseller of the Year Award.

“We’re delighted that Neil will be joining ABA’s full-time staff,” said ABA CEO Oren Teicher. “He will be working on a wide range of matters at ABA as a member of our senior staff, though, at the outset, he will be heavily focused on the technology side. Neil’s many years in bookselling will help us ensure that everything we do at ABA is as bookseller-friendly as possible. It’s become clear that given all the initiatives and new projects that we are undertaking at ABA, we needed additional staff help. Though Neil is saddened to be leaving Denver and Tattered Cover, I know he’s up to the challenge of working here at ABA, and I’m thrilled he’ll be joining us.”

“Tattered Cover owner Joyce Meskis — the whole Tattered Cover family, really — has supported and affected my life in so many positive ways that even thinking about life beyond this store and these people had to include more than a mere change of jobs,” Strandberg told BTW. “I am unbelievably excited to be joining ABA. I look forward to stretching my mind in new directions, while at the same time putting to good use everything I've learned over the last quarter-century.”

Beginning Monday, Strandberg can be reached at neil@bookweb.org; (800) 637-0037, ext. 6627; or (914) 373-6627.