About ABA

Despite the slight drop in the e-commerce conversion rate last week, the 8.74 percent increase in the number of online shoppers resulted in a 4.13 percent increase in online sales over the past 7 days

The e-commerce conversion rate over the past week is 182.63 percent higher than the same week in 2019.

The ABACUS reports for this cycle will cover 2019 and 2020 financial results, providing participating stores with a user-friendly overview of the economy with regards to the impact of COVID-19, informative graphs, and interpretive information.

Stores should visit the Matchbook Marketing Indie Next List page now to upload their subscriber list and logo to join the free newsletter program for bookstore customers.

Office Hours on April 14 offer booksellers a forum to share questions, comments, and concerns with the ABA Board of Directors.

Booksellers who sign up to send the e-newsletter with partner Matchbook Marketing are able to track email-generated traffic and sales using tools like Google Analytics. 

While normal consumer behavior for the holiday, the sales decline may have been more pronounced due to good weather and more social activity as COVID vaccines become more accessible.

ABA’s weekly newsletter will soon come twice a week, on Tuesdays and Fridays, and feature more streamlined news and action items.

As part of a refresh of the Indie Next List program, booksellers are invited to sign up to send the free Indie Next List e-newsletters to their customers, including the adult, kids’, reading group, and gift lists.

The calendar features books with added value, such as signed copies and exclusive merchandise, as well as big titles that have good pre-order potential.