Marketing

October 31 is the last day for ABA member stores that are new to the Indies Introduce program to register for the Winter/Spring 2017 promotion.

Two authors whose debuts were chosen by booksellers for the Winter/Spring 2017 Indies Introduce program were beneficiaries of the Associates of the Boston Public Library Writer-in-Residence program.

Booksellers who are planning to participate in the Winter/Spring 2017 Indies Introduce program should sign up now and make a note to stop by ABA’s booth at the regional trade shows to check out the newest crop of titles.

ABA member stores can sign up now to offer their customers a new monthly Indie Next List e-newsletter, powered by Shelf Awareness. The free store-branded newsletter will be available this fall.

For the ninth consecutive season, publishers are offering specials on 10 adult titles and 10 children’s titles chosen by panels of booksellers from across the U.S. as the top upcoming debuts.

A new monthly Indie Next List e-newsletter, powered by Shelf Awareness, will be available this fall free of charge to ABA member stores to offer to their customers. Stores can sign up for the e-newsletter program now.

ABA today announced author/director Lena Dunham as the 2016 official spokesperson for Indies First, the national campaign of activities and events in support of independent bookstores, which takes place on Small Business Saturday, the weekend after Thanksgiving.

Josh Niesse and Megan Bell, the owners of Underground Books, a used, rare, and antiquarian bookstore, will open Hills & Hamlets Bookshop next month in the urbanist green living community of Serenbe, in Chattahoochee Hills, Georgia. The new store’s inventory will be predominantly new books.

Edelweiss/Treeline Education and Outreach Coordinator Joe Foster explains how publisher event grids posted to Edelweiss enable booksellers to request touring authors, see relevant title information, and more.

Janet Geddis, the owner of Avid Bookshop in Athens, Georgia, shares her tips and tricks for using Instagram to promote her store and increase sales.

This July, 250 independent bookstores will participate in the fifth anniversary year of Find Waldo Local, a shop local challenge co-sponsored by Candlewick Press and ABA.

Melanie Green, owner of Bluebird Books in Hutchinson, Kansas, has designed a bingo game card for adults, a grown-up version of the store’s summer book bingo for kids.

ABA member stores have just a few more days to sign up to take advantage of special publisher offers on 10 adult and 10 children’s titles chosen by panels of booksellers from across the U.S. as the top debuts of the summer and fall seasons.

Publishers are offering specials on 10 adult titles and 10 children’s titles chosen by panels of ABA member booksellers from across the U.S. as the top debuts of the upcoming publishing season.

To celebrate Independent Bookstore Day, April 30, booksellers in Vermont and New Jersey are launching programs to showcase the range of indie bookstores each state has to offer.