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14 Aug
Marissa and Roseann Backlin of Love's Sweet Arrow.

What’s in a Name? Love’s Sweet Arrow

Mother-daughter duo and avid romance readers Marissa and Roseann Backlin opened Love’s Sweet Arrow, a new and used romance bookstore, in Tinley Park, Illinois, this past June. 

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07 Aug
Sandwich board outside a bookstore promoting Bookstore Romance Day

Booksellers Gear Up for Inaugural Bookstore Romance Day

Bookstore Romance Day, which aims celebrate the genre and strengthen the relationship between bookstores and the community, will be held on August 17. 

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24 Jul

Announcing the Ripped Bodice Awards for Excellence in Romantic Fiction

The inaugural class of 12 honorees will be announced on Valentine’s Day 2020; monetary prizes will be furnished by such sponsors as Sony Pictures Television.

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17 Jul

Marketing Meetup Recap: Catching the Romance Reader

Here are some of the tips the speakers shared on how indie booksellers can better welcome and promote romance books in their stores.

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08 Jul
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July 11 Marketing Meetup to Look at “Catching the Romance Reader”

Bookseller speakers will share how they have delved into the world of romance through book clubs, pop-up shops, dreaming up annual celebration days, and generally being romance-friendly.

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01 Jul
Marketing Meetup logo

Sign Up for July 11 Marketing Meetup on “Catching the Romance Reader”

During this Marketing Meetup, booksellers will hear about strategies for marketing romance titles in their stores.

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28 Jun

The Indie Love & Romance Bestseller List

The American Booksellers Association’s specialty bestseller lists provide a current snapshot of what’s selling in indie bookstores nationwide.

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27 Jun

Join the July 11 Marketing Meetup on “Catching the Romance Reader”

Attending booksellers will hear about best practices for marketing to the romance reader, get suggestions for planning events around romance books, and learn where to source romance title recommendations.

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11 Jun

Preparations Heat Up for Inaugural Bookstore Romance Day; Promotional Graphics Now Available

On Saturday, August 17, the first Bookstore Romance Day will unite independent bookstores, readers, and writers across the country in celebration of the romance literary genre.

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26 Feb
Winter Institute 14 logo

Wi14 Education Idea Exchange: Marketing to Genre Readers

Booksellers at the American Booksellers Association’s recent Winter Institute discussed marketing, merchandising, events, and more during a roundtable focused on genre titles. 

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13 Feb
Book pages bent in the shape of a heart

The Indie Love & Romance Bestseller List

The American Booksellers Association’s specialty bestseller lists provide a current snapshot of what’s selling in indie bookstores nationwide.

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13 Feb
Literati proposal

Happy Valentine’s Day! Check Out These Romantic Bookstore Proposals

Bookselling This Week reached out to indie booksellers for photos of marriage proposals that have taken place in their stores over the years.

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19 Sep

Around Indies

Bronx River Books opens; Union Ave Books to expand; Wesleyan R.J. Julia Bookstore and Newtonville Books celebrate anniversaries; The Ripped Bodice signs deal with Sony Pictures TV; and more.

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05 Sep

The Indie Love & Romance Bestseller List

The American Booksellers Association’s specialty bestseller lists provide a current snapshot of what’s selling in indie bookstores nationwide.

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20 Dec

Wi13 Panel to Discuss Strategies for Reaching Romance Readers

The “Courting the Romance Reader” education session at Winter Institute will give booksellers tips for marketing the genre and engaging with its devoted readership.

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About ABA

The American Booksellers Association, a national not-for-profit trade organization, works with booksellers and industry partners to ensure the success and profitability of independently owned book retailers, and to assist in expanding the community of the book.

Independent bookstores act as community anchors; they serve a unique role in promoting the open exchange of ideas, enriching the cultural life of communities, and creating economically vibrant neighborhoods.




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