by Carl Lennertz
It is a credit to the independents who have put their heart and soul into the Book Sense program that publishers have recognized its impact on sales and are, more and more, mentioning a books Book Sense 76 status in national advertising. Time Warner even put the Book Sense logo in EVERY ad they ran for a year.
As Ive noted in recent e-mails, three ads in the June 2 New York Times Book Review mentioned the 76, and two in this coming Sundays issue do, too. Many publishers, including St. Martins, Tor, Harper, Morrow, Wiley, Grove, Houghton, Hyperion, Talk/Miramax, and others did this throughout the past year, and Random House put "Booker Prize Finalist/Book Sense 76 Pick" in equal-size type in the ads for Ian McEwans Atonement. It was great to see that proximity!
And news just in that Overlook will tout The Companys 76 status in a major ad campaign they are doing before Fathers Day. Heres a list of publications that will run ads:
- New York Times
- Los Angeles Times Book Review
- USA Today
- Chicago Tribune
- Washington Post Book World
- Washington Times
- San Diego Union-Tribune Book World
- Boston Globe
- Miami Herald
- Houston Chronicle
- Dallas Morning News
- The New Yorker
- New York Observer
Again, thank you, to our publisher partners!