Or, Get the New Gold Gift Certificates!
By Carl Lennertz
Bear with me; this is a "5!" plea from me. Its that important.
Short version: Many of you still have the old blue Book Sense Gift Certificates from the first year! Switch to the new gold ones, my friends! SO, SO, SO much better. Just e-mail Linda Ford at firstname.lastname@example.org with your fax number, and she will send you a quick form to fill out about destroying the old ones, etc. There is no charge for switching designs!
OK, heres the long version: The "ol blue" as we call em were our first-year misfire on the gift certificates. Just not purty, and no room for your store stamp. We heard your feedback, designed a new certificate in 2000, and it has a big spot for your store stamp or logo, making it your gift certificate AND the national one. Many stores read our pleas and letters to order the new gold ones
THOSE THAT HAVE THE NEW GOLD ONES HAVE SEEN INCREASED SALES!!
In every store I visit where gift certificate sales have been slow, invariably the original blue book of certificates is still under the counter. I beg of you to contact Linda about getting up to speed with the gold Book Sense Gift Certificates, and take advantage of the potentially millions of $$ that could flow towards independent booksellers but is currently going to the chains. Its working already; dont miss out.