IndieCommunication: New Website Themes, New Affinity Partnership

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The latest IndieCommunication e-newsletter features news about updated themes for IndieCommerce sites and ABA’s partnership with Eventbrite.

IndieCommerce sample site

Updated Themes for Your IndieCommerce Website

Are you looking to jazz up your IndieCommerce website? Try out one of these newly updated responsive and mobile-friendly themes. The below sites are employing the new themes:

Best Responsive:

Corporate Clean:

Responsive Green:


The theme updates will not apply automatically to sites that use a customized version; contact to incorporate these upgrades into your customized theme.

Questions? Comments? Contact

Text message marketing

Are You Sending Marketing Texts?

If you send marketing text messages to your customers on a regular basis or have tried it in the past, ABA Director of IndieCommerce Phil Davies would like to hear about your experience. Having heard rumors about bookstores using text marketing but having yet to see specific examples, Davies is curious to hear from stores that have tested texting as a marketing tool (or know stores that have).

ABA Partnership With Eventbrite Offers Booksellers Discount on Event Ticket Management

Eventbrite logoABA has established a new partnership with Eventbrite, a sophisticated event technology service that allows users to manage ticket sales for events.

As part of the new partnership agreement with Eventbrite, ABA members will have access to a substantial Eventbrite discount and 24/7 customer support via e-mail and phone. ABA members will also receive a one-hour onboarding session with an Eventbrite representative.

Eventbrite allows event-holders to set up an event page in minutes, offer multiple ticket options, and learn more about their ticket-buying community with customized questions. In addition, event-goers can purchase tickets directly on stores’ websites and social media pages.

Booksellers who have an existing account with Eventbrite can easily migrate to the new members-only program to take advantage of lower rates and enhanced customer support and training.

To get started, ABA member booksellers should fill out the online form here. Once the form has been submitted, Eventbrite’s Blake Ballardo will be in contact with more details.

Questions about this new partnership, which is available to all ABA member stores, should be directed to Director of IndieCommerce Phil Davies. IndieCommerce stores can contact to learn more about integrating Eventbrite with their IndieCommerce sites.

ABA offers a number of members-only affinity partnerships with vendors that offer discounted products, services, and business opportunities. Learn more on

Booksellers are encouraged to send their thoughts, questions, or suggestions via e-mail to IndieCommerce staff at any time.

Past editions of IndieCommunication are available on the IndieCommerce Updates page on