Live Webinar of Wi12’s “Google Analytics for E-commerce” Offered Next Thursday

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By popular demand, the American Booksellers Association will be presenting a live webinar of the Winter Institute 12 session “Google Analytics for E-commerce” on Thursday, February 16, from 3:00 p.m. to 4:00 p.m. EST.

Max Thomas, the owner of, will reprise his Winter Institute presentation, demonstrating how booksellers can use Google Analytics to evaluate such key metrics as who is visiting the store website, what pages they are reading, how far they go into the site, where they drop off before buying and what stores can do to prevent that, and what channels drive the most traffic to the site.

Thomas will also walk booksellers through the basics of setting up conversion tracking and confirming Google Analytics is set up correctly.

Any ABA member with a website is welcome to participate in the webinar; however, registration is limited to the first 100 booksellers to sign up.

Register for the live webinar here.