Preregistration is underway for the 2014 Find Waldo Local campaign, co-sponsored by the American Booksellers Association and Candlewick Press. ABA member stores can sign up online at indiebound.org/findwaldolocal until March 15. Participation is capped at 250 stores.
The campaign, which runs the entire month of July, will unite small businesses in communities nationwide in scavenger hunts for the ever-elusive Waldo and, new this year, Waldo’s most loyal companion, Woof. Scavenger hunt participants will be eligible for prizes and will be invited to a celebration by the participating bookstore to close out the month.
Candlewick will again be providing bookstores with a kit for their Find Waldo Local celebrations, including mini Waldo standees and one Woof standee, window clings, prize buttons and books, reproducible posters, bag stuffers, and activity sheets, as well as sample pitch letters, press releases, and social media assets.
Full details and requirements for host bookstores can be found in the campaign brochure, available for download here.
Please note: Last week’s BTW incorrectly stated that the Find Waldo Local preregistration deadline was March 22. The deadline is March 15.