On April 25, the American Booksellers Association will present “Hosting Successful & Profitable Local Author Education, Marketing, and Event Programs,” the first in a series of three Marketing Meetups focusing on topics related to IngramSpark, the print-on-demand book publishing service and e-book distribution tool.
All booksellers are invited to participate in these bookseller-led educational conversations, which are conducted through Zoom.us and held at 11:00 a.m. EST on two Thursdays a month. Booksellers who would like to participate should e-mail firstname.lastname@example.org for an invitation and instructions.
During the Marketing Meetup on Thursday, April 25, at 11:00 a.m. EDT, booksellers will be discussing the author education, marketing, and event programming at their store. Topics to be covered are hosting local author education days, paid-for dedicated author consultations, paid-for in-store marketing, consignment, event opportunities for local authors, bridging the ‘gap’ in conversations between a bookseller and local author, and how and where to receive resources or refer authors.
Guest speakers for this upcoming marketing meetup will be Josh Floyd, manager of business development for IngramSpark; Jamille Christman of Eagle Eye Book Shop; and Samantha Kolber of Bear Pond Books.
Watch Bookselling This Week for more news about upcoming Marketing Meetups.