Upcoming Marketing Meetup to Look at Marketing Romance Books

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On Thursday, August 20, at 1:00 p.m. ET, the American Booksellers Association will present a Marketing Meetup focused on marketing romance books. Sign up and learn more about ABA meetups here.

Romance novels offer a happy ending usually accompanied by warm fuzzy feelings, and, to a point, predictability. During these uncertain times, is it any surprise that more readers are seeking the comfort romance books provide?

In this session, booksellers will hear from several guest speakers on a bevy of topics, such as marketing romance books, who the romance reader is, who might be a romance reader, what a store is missing out on by not selling romance books, what type of events can be created, and more. This meetup is expected to run about 75 minutes.

Guest speakers will include: