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#HarperCollinsLovesIndies Initiative Lets Booksellers Give Virtual Store Tours on Facebook Live
- By Liz Button
There is still one taping date available — Saturday, December 29 — for the #HarperCollinsLovesIndies initiative, the 2018 Facebook Live video program from HarperCollins that allows participating booksellers to give viewers and potential customers a virtual tour of their bookstores on selected Saturdays throughout the year.
As part of the initiative first introduced in 2017, the publisher invites a new bookseller to share a video on Facebook Live every Saturday; in about 20 minutes of screen time, the featured bookseller introduces themselves and store staff, gives a behind-the-scenes view of store operations, discusses upcoming events, shares staff picks, and answers questions posted by commenters.
This year, to help publicize booksellers’ videos, the American Booksellers Association has been sharing them with its 44,000 followers on its Facebook page and IndieBound Facebook page. HarperCollins has also been helping bookstores plan their Facebook Live events this year by sending a “best practices” guide in advance of taping.
Booksellers looking to sign up for the remaining taping date on December 29 should e-mail [email protected]. Only a smartphone with an Internet connection and the Facebook app are needed to participate. To see Facebook Live videos posted throughout 2017 and 2018, browse the #HarperCollinsLovesIndies hashtag on Facebook. Here are all of the 2018 Facebook Live videos so far:
Rediscovered Bookshop, September 1, Boise, Idaho
Winchester Book Gallery, August 25, Winchester, Virginia
Next Page Bookstore, August 18, Frisco, Colorado
Dragonfly Books, August 11, Decorah, Iowa
Beagle and Wolf Books & Bindery, August 4, Grand Rapids, Michigan
Writer’s Block Bookstore, July 28, Winter Park, Florida
Schuler Books, July 21, Grand Rapids, Michigan
World’s Only Curious George Store, July 14, Cambridge, Massachusetts
Raven Book Store, July 7, Lawrence, Kansas
Breakwater Books, June 30, Guildford, Connecticut
Joseph-Beth Booksellers, June 23, Cincinnati, Ohio
Trident Booksellers & Café, June 16, Boston, Massachusetts
Flintridge Bookstore & Coffeehouse, June 9, La Cañada Flintridge, California
Odyssey Bookshop, June 2, South Hadley, Massachusetts
Island Bookstore, May 26, Duck, North Carolina
Whitelam Books, May 19, Reading, Massachusetts
Cabot Street Books, May 12, Beverly, Massachusetts
Third Street Books, May 5, McMinnville, Oregon
R.J. Julia, April 28, Madison, Connecticut
Alabama Booksmith, April 21, Homewood, Alabama
Curious Iguana, April 14, Frederick, Maryland
Oblong Books & Music, April 7, Rhinebeck, New York
WORD Bookstore, March 31, Jersey City, New Jersey
Page & Palette, March 24, Fairhope, Alabama
Devaney, Doak & Garrett Booksellers, March 17, Farmington, Maine
Downtown Books, March 10, Manteo, North Carolina
Old Firehouse Books, March 3, Fort Collins, Colorado
Tattered Cover Book Store, February 24, Denver, Colorado
Mrs. Dalloway’s Literary and Garden Arts, February 10, Berkeley, California
Belmont Books, February 3, Belmont, Massachusetts
Wellington Square Bookshop, January 27, Exton, Pennsylvania
Card Carrying Books & Gifts, January 20, Corning, New York
Liberty Bay Books, January 13, Poulsbo, Washington
One More Page, January 6, Arlington, Virginia