Watch Booksellers Give Virtual Store Tours on Facebook Live

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    This year’s Facebook Live video program from HarperCollins allowed participating booksellers to give viewers and potential customers a virtual tour of their bookstores on selected Saturdays throughout 2018 as part of the #HarperCollinsLovesIndies initiative.

    Facebook LiveLike last year, the publisher invited a new bookseller to share a video on Facebook Live every Saturday; in about 20 minutes of time onscreen, the featured bookseller would introduce themselves and store staff, give a behind-the-scenes view of store operations, discuss upcoming events, share staff picks, and answer questions posted by commenters.

    This year, to help publicize booksellers’ videos, the American Booksellers Association has been sharing them with its 44,000 followers on its Facebook page and IndieBound Facebook page. HarperCollins, which launched the initiative in 2017, has also been helping bookstores plan their Facebook Live events this year by sending a “best practices” guide in advance of taping.

    “We have had the pleasure of doing a HarperCollins Facebook Live video shoot twice,” Suzanne Droppert, owner of Liberty Bay Books in Poulsbo, Washington, told Bookselling This Week. “We love showing our quirky personality on our video shoots. On our store T-shirts, we have the saying, ‘We Do Weird Well!’ The HarperCollins Facebook Live videos show our Poulsbo store’s personality.”

    There is still one taping date available, on Saturday, December 29; booksellers looking to snag the remaining date should e-mail HarperCollinsFBLive@harpercollins.com. Booksellers need a smartphone with an Internet connection as well as the Facebook app to participate.

    To see Facebook Live videos posted throughout 2017 and 2018, browse the #HarperCollinsLovesIndies hashtag on Facebook. Here are all of the 2018 Facebook Live videos so far:

        World’s Only Curious George Store, July 14, Cambridge, Masachusetts

        Raven Book Store, July 7, Lawrence, Kansas

        Breakwater Books, June 30, Guildford, Connecticut

        Joseph-Beth Booksellers, June 23, Cincinatti, Ohio

        Trident Booksellers & Café, June 16, Boston, Massachusetts

        Flintridge Bookstore & Coffeehouse, June 9, La Cañada Flintridge, California

        Odyssey Bookshop, June 2, South Hadley, Massachusetts

        Island Bookstore, May 26, Duck, North Carolina

        Whitelam Books, May 19, Reading, Massachusetts

        Cabot Street Books, May 12, Beverly,  Massacbusetts

        Third Street Books, May 5, McMinnville, Oregon

        R.J. Julia, April 28, Madison, Connecticut

        Alabama Booksmith, April 21, Homewood, Alabama

        Curious Iguana, April 14, Frederick, Maryland

        Oblong Books & Music, April 7, Rhinebeck, New York

        WORD Bookstore, March 31, Jersey City, New Jersey

        Page & Palette, March 24, Fairhope, Alabama

        Devaney, Doak & Garrett Booksellers, March 17, Farmington, Maine

        Downtown Books, March 10, Manteo, North Carolina

        Old Firehouse Books, March 3, Fort Collins, Colorado

        Tattered Cover Book Store, February 24, Denver, Colorado

        Mrs. Dalloway’s Literary and Garden Arts, February 10, Berkeley, California

        Belmont Books, February 3, Belmont, Massachusetts

        Wellington Square Bookshop, January 27, Exton, Pennsylvania

        Card Carrying Books & Gifts, January 20, Corning, New York

        Liberty Bay Books, January 13, Poulsbo, Washington

        One More Page, January 6, Arlington, Virginia