BTW Articles

04 Nov

WORD’s Matchmaking Wins Notice

WORD bookstore in Brooklyn was recently recognized by the Village Voice for “Best Off-Line Personal Ads - 2010” for its matchmaking board – a success that has spawned bookish love connections and press coverage since its debut last July.

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10 Nov

Skylight Launches Fine Prints Raffle Series

Skylight Books, which has created various innovative marketing campaigns, recently developed a new raffle series called “Fine Prints.” During October, every customer who spent $40 or more was eligible to enter the raffle.

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11 Nov

A Real Bookstore Set to Open Next Week

Owner Teri Tanner will celebrate the opening of a Real Bookstore in Fairview, Texas, on November 18 with a weekend full of special events. The general interest bookstore, which features an expanded children’s section, will focus a good part of its marketing efforts on outreach to schools.

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17 Nov

Retail Bookstore Sales Slip in September

September retail sales at bookstores were off by 7.14 percent, compared with September 2009, according to preliminary figures recently released by the Bureau of the Census.

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17 Nov

The 2010 National Book Award Winners Announced

The winners of the 2010 National Book Awards were announced tonight, November 17, at the National Book Foundation's 61st National Book Awards Ceremony and Benefit Dinner at Cipriani Wall Street in New York City.

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18 Nov

Highlights From the 2010 National Book Awards

Here’s a look, in words and photos, at some of the highlights from last night’s National Book Awards ceremony.

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30 Nov

2010 Wholesaler Holiday Hours

Here's a rundown of holiday hours as provided by the major book wholesalers.

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02 Dec

Holiday Season Off to a Good Start

Black Friday weekend sales results gave many indie booksellers a reason to smile. Now, following a positive start, they’re  gearing up to continue the run, with Local First efforts, special sales and unique merchandise, in-store promotions, and good old-fashioned handselling.

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09 Dec

Booksellers Take to the Podium at Pegasus Books

On December 1, seven staff members came together at Pegasus Downtown in Berkeley to read their own fiction and poetry to a full house.

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09 Dec

Califon’s Castle: A Magical Experience

Califon Book Shop’s handmade seven-foot, rotating castle, composed of cardboard, twine, sticks, and fairy lights,  attracts holiday shoppers and leaves the town’s youngest residents in awe.

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The American Booksellers Association, a national not-for-profit trade organization, works with booksellers and industry partners to ensure the success and profitability of independently owned book retailers, and to assist in expanding the community of the book.

Independent bookstores act as community anchors; they serve a unique role in promoting the open exchange of ideas, enriching the cultural life of communities, and creating economically vibrant neighborhoods.







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