BTW Articles

11 Nov

A Real Bookstore Set to Open Next Week

Owner Teri Tanner will celebrate the opening of a Real Bookstore in Fairview, Texas, on November 18 with a weekend full of special events. The general interest bookstore, which features an expanded children’s section, will focus a good part of its marketing efforts on outreach to schools.

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13 Jan

Blending Online and Bricks-and-Mortar Shopping

IndieCommerce stores are finding creative ways to market Google eBooks™, including using QR codes on shelf-talkers to promote sales.

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17 Jun

Community Support for Giovanni's Room Continues

Last summer, Giovanni’s Room asked customers for help with a large-scale renovation. Not only did the Philadelphia bookstore get overwhelming support from both customers and authors, but their support has also been ongoing.

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05 Aug

Publishers' New Programs, Special Offers Aim to Help Indie Booksellers

Looking to help indie booksellers weather the stalled economy and shrinking credit access, some publishers and distributors are offering new programs and favorable terms, including backlist specials, extended dating, and targeted promotional materials.

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23 Sep

Film Company Offers Promos, Giveaways

To help booksellers capitalize on the October 29 movie release of The Girl Who Kicked the Hornet's Nest, Music Box Films is offering free passes, a free documentary, and a chance for consumers to win a trip to Sweden.

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17 Nov

Retail Bookstore Sales Slip in September

September retail sales at bookstores were off by 7.14 percent, compared with September 2009, according to preliminary figures recently released by the Bureau of the Census.

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26 Jan

The Retail Doctor’s Prescription for a Better Business

With an assortment of red balloons, a stuffed pig, and a chocolate cake, nationally recognized business strategist Bob Phibbs demonstrated to booksellers at Wi6 that presentation matters, and by having fun you can grow your sales and customer base.

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22 Jun

The Bookstore Turns 50 and Launches Book Fest

The Bookstore in Glen Ellyn, Illinois, is celebrating its 50th anniversary throughout 2010 and its first book festival June 19.

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05 Aug

Books + Booze an Old (and Profitable) Mix

Booksellers from The Spotty Dog Books & Ale, I Know You Like a Book, and Taylor Books offer insights on the profitability and logistics of selling beer and wine at the bookstore.

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30 Sep

The Moth Loves Its Georgia Locals

Novelist George Dawes Green, founder of The Moth storytelling series and The Moth Radio Hour on NPR, is setting out on a 14-city tour across Georgia to spread the word that the independent bookstore is an “unmatched local resource.”

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About ABA

The American Booksellers Association, a national not-for-profit trade organization, works with booksellers and industry partners to ensure the success and profitability of independently owned book retailers, and to assist in expanding the community of the book.

Independent bookstores act as community anchors; they serve a unique role in promoting the open exchange of ideas, enriching the cultural life of communities, and creating economically vibrant neighborhoods.

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