BTW Articles

27 Jan

How to Sell E-Books” Focus of Wi6 Sessions

Two sessions on how to sell e-books drew full houses on Friday, January 21, at Winter Institute 6. Topics included how to introduce customers to e-readers and e-books, marketing tips and tactics, and the importance of capturing e-book market share.

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02 Feb

A Twist on the Bookseller/Author Partnership

At Wi6’s  “Exploring New Partnerships Between Indie Booksellers and Authors,” Books & Books’ Mitchell Kaplan and The Book House of Stuyvesant Plaza’s Susan Novotny revealed how they have used their curatorial skills to help publish authors (especially debut authors) and create new business models that improve a bookstore’s bottom line.

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03 Feb

2010 Verso Study Revisited at Digital Book World

At the recent Digital Book World conference in New York, Jack McKeown, co-owner of Books & Books in Westhampton, New York, and director of Business Development for Verso Digital, presented an update on the “2010 Survey of Book-Buying Behavior With Verso Digital.”

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03 Feb

Representatives of English-Language Booksellers Associations Talk Bookselling and Wi6

Among the events held in conjunction with Winter Institute 6 was a meeting hosted by ABA for the leaders of the booksellers associations of Australia, the United Kingdom and Ireland, New Zealand, and Canada. This week, BTW talks with one of the participants – Lee Trentadue, vice president of the Canadian Booksellers Association – about building “new friendships and co-operative liaisons.”

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10 Feb

Booksellers Think Strategically About New Business Models

Last month’s Winter Institute session “How to Create New Business Models Through Strategic Thinking” revealed how indie booksellers are using their ingenuity and their roots in the community to come up with new ways to grow book sales. 

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10 Feb

A Day for Divas to Shop Local

To boost Oskaloosa, Iowa’s buy local movement, Nancy Simpson of the Book Vault has partnered with other indie businesses to offer “A Day for Divas,” an afternoon of shopping, sampling, and indulging.

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10 Feb

Indies Partner to Open Store in Former Waldenbooks

Indie booksellers Susan Novotny and David Didriksen have teamed with Jeff Levy, owner of Wakefield Mall in Wakefield, Rhode Island, to open a new bookstore in a former Waldenbooks location.

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20 May

Mark Your Calendar: BEA Highlights

Here's a look at some of the educational programming, special events, and resources for booksellers at BookExpo America.
 

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20 May

Laura Bush Signs at Vroman's and That Bookstore in Blytheville

Former first lady Laura Bush signed copies of Spoken From the Heart last week at Vroman's Bookstore and spoke at lecture series hosted by That Bookstore in Blytheville.

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27 May

ABA IndieCommerce Sites to Offer Google Editions

Google Editions offers a "a new, exciting twist on e-books," ABA COO Len Vlahos told a standing-room-only audience at Tuesday afternoon's session featuring Tom Turvey, director of strategic partnerships for Google. The session was part of ABA's Day of Education, sponsored by Ingram.

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About ABA

The American Booksellers Association, a national not-for-profit trade organization, works with booksellers and industry partners to ensure the success and profitability of independently owned book retailers, and to assist in expanding the community of the book.

Independent bookstores act as community anchors; they serve a unique role in promoting the open exchange of ideas, enriching the cultural life of communities, and creating economically vibrant neighborhoods.

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