Measuring and Partnering Are Key to Event Success
Cynthia Compton of 4 Kids Books shared her secrets to creating events for children at ABA’s Day of Education, sponsored by the Ingram Content Group, at BEA.
The American Booksellers Association, a national not-for-profit trade organization, works with booksellers and industry partners to ensure the success and profitability of independently owned book retailers, and to assist in expanding the community of the book.
Independent bookstores act as community anchors; they serve a unique role in promoting the open exchange of ideas, enriching the cultural life of communities, and creating economically vibrant neighborhoods.
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