Booksellers Try “Getting Into Bed” With Bloggers
Booksellers around the country have started teaming up with local bloggers to promote events, increase sales, and expand their reach in both the online and physical communities.
The American Booksellers Association, a national not-for-profit trade organization, works with booksellers and industry partners to ensure the success and profitability of independently owned book retailers, and to assist in expanding the community of the book.
Independent bookstores act as community anchors; they serve a unique role in promoting the open exchange of ideas, enriching the cultural life of communities, and creating economically vibrant neighborhoods.
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