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Edelweiss provides a lot of tools for book industry professionals, but its core purpose is to be a convenient place for booksellers to order frontlist titles from their sales reps. Join Deidre Dumpson, Retail Success Manager for Edelweiss, in a webinar to learn how the ordering process works.
Cosed captioning is available for this session. Please note that it is machine-generated and is not reviewed for accuracy.
A well-defined and executed brand strategy affects all aspects of a business and is directly connected to consumer needs, emotions, and competitive environments. We will discuss how active brand management takes a valuable asset that may be largely underused and turns it into a powerful competitive advantage. It will be most productive if you come to the session with the attached documents filled out. However, it is not a requirement.
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A well-defined and executed brand strategy affects all aspects of a business and is directly connected to consumer needs, emotions, and competitive environments. We will discuss how active brand management takes a valuable asset that may be largely underused and turns it into a powerful competitive advantage. It will be most productive if you come to the session with the attached documents filled out. However, it is not a requirement.
Marketing strategy refers to a business’ overall plan for reaching prospective consumers and turning them into customers of your products or services. We will help you learn how to identify your ideal target market and the appropriate marketing mix to drive growth. It will be most productive if you come to the session with the attached documents filled out. However, it is not a requirement.
This roundtable is your opportunity to socialize, network, and learn from booksellers who run mobile and pop-up operations. Whether you represent a mobile or pop-up store or are new to this model, this conversation will provide you with valuable insights and new connections.
Moderators: Zsamé Morgan, Baby Cakes Book Stacks (St. Paul, MN); Alsace Walentine, Tombolo Books (St. Petersburg, FL)
While 2020 and 2021 were arguably the toughest years in recent memory for stores, 2022 continues to bring challenges. Upheavals in society produced a number of short-term temporary changes for businesses, as well as some lasting ones. What short-term changes have become permanent fixtures in your approach to your business and to bookselling? Come to this roundtable to share your experiences and hear from your colleagues.
Moderators: Luis Correa, Avid Bookshop (Athens, GA); , (, )
This roundtable is your opportunity to socialize, network, and learn from booksellers who run microstore operations. Whether you represent a microstore or are new to this model, this conversation will provide you with valuable insights and new connections.
Moderators: Jhoanna Belfer, Bel Canto Books (Long Beach, CA); Lea Bickerton, The Tiny Bookstore (Pittsburgh, PA)
This roundtable is your opportunity to socialize, network, and learn from booksellers who run nonprofits and employee owned co-ops. Whether you currently represent a nonprofit and employee owned co-op or are new to this model, this conversation will provide you with valuable insights and new connections.
Moderators: Jeff Martin, Magic City Books (Tulsa, OK); Libertie Valance, Firestorm Books & Coffee (Asheville, NC)
The American Booksellers Association, a national not-for-profit trade organization, works with booksellers and industry partners to ensure the success and profitability of independently owned book retailers, and to assist in expanding the community of the book.
Independent bookstores act as community anchors; they serve a unique role in promoting the open exchange of ideas, enriching the cultural life of communities, and creating economically vibrant neighborhoods.
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