Education Resources

Closing keynote address by Charlie Jane Anders. 

Brenna Connor, Books Insights Manager of The NPD Group, will break down the state of the US children’s book market including key trends to watch, highest growth areas, and performance by genre, format, and age range. This can’t-miss session is based on the latest NPD BookScan data and Brenna’s industry expertise.

Edelweiss provides a lot of tools for book industry professionals, but its core purpose is to be a convenient place for booksellers to order frontlist titles from their sales reps. Join Deidre Dumpson, Retail Success Manager for Edelweiss, in a webinar to learn how the ordering process works.

Cosed captioning is available for this session. Please note that it is machine-generated and is not reviewed for accuracy.

A well-defined and executed brand strategy affects all aspects of a business and is directly connected to consumer needs, emotions, and competitive environments. We will discuss how active brand management takes a valuable asset that may be largely underused and turns it into a powerful competitive advantage. It will be most productive if you come to the session with the attached documents filled out. However, it is not a requirement.