On Wednesday, November 13, at 12:00 p.m. ET, indie booksellers unveiled the final book jacket for bestselling author Christopher Moore’s upcoming novel, Shakespeare for Squirrels, as part of a widespread, exclusive cover reveal coordinated by HarperCollins in partnership with the American Booksellers Association.
Shakespeare for Squirrels, a murder mystery take on the Bard’s A Midsummer Night’s Dream, will be published by William Morrow in May 2020; as part of the initiative, booksellers invited customers to pre-order the book through their stores, and HarperCollins provided everything participating stores needed to help them easily spread the message.
HarperCollins also made available 10-copy signed cartons that included 10 sheets of glow-in-the-dark stickers of stars and character silhouettes, adapted from the cover art, which booksellers could use as a pre-order incentive or a gift-with-purchase; cover art and pre-order graphics were sent to participating booksellers the day before.
Details about the pre-order campaign for Shakespeare for Squirrels are currently available on ABA’s Pre-order Calendar on BookWeb. Booksellers can also check out digital marketing assets for the book here.
At 12:00 p.m. ET sharp, booksellers began posting the cover across social media, including:
This is the fourth indie-exclusive cover reveal with HarperCollins, following the reveal of Adam Silvera’s Infinity Son and Eoin Colfer’s Highfire in August as well as Kacen Callendar’s Felix Ever After in October. In addition to Shakespeare for Squirrels, Moore is the author of 16 previous novels, including Noir, Secondhand Souls, Sacré Bleu, Fool, and Lamb.
Every bookstore has the ability to take pre-orders, either in-store or online, if they have e-commerce capabilities. Booksellers can review the Pre-Order Calendar for more information or read more about pre-orders in Bookselling This Week.