Booksellers are invited to attend the American Booksellers Association’s live Marketing Meetup during the 15th annual Winter Institute, where attendees will hear from Jordan Brannon, president and COO of Coalition Technologies, about the value of search engine optimization (SEO) to independent bookstores.
Brannon’s presentation will focus on effective SEO strategies and best practices for booksellers that are easy to implement and can have near-term impact. The head of the SEO and web design agency told Bookselling This Week that SEO is the practice of optimizing web property — which can refer to a website, a news article, or a blog, among other things — to rank highly in specific search engines. Essentially, he said, SEO governs how customers find and choose what businesses to give their money to.
The 15th annual Winter Institute will be held January 21–24, 2020, at the Hilton Baltimore Inner Harbor, located at 401 West Pratt St. in Baltimore, Maryland. The live Marketing Meetup will be held from 1:45 p.m. to 2:45 p.m. on Friday, January 24, in the Ruth Room on the first floor of the Hilton.
This year’s Winter Institute is sponsored by Ingram Content Group and publishers large and small. Questions about Wi15 can be sent to firstname.lastname@example.org.