Holidays

18 Nov
Shop Now, Shop Local

ABA’s Holiday Marketing Assets: Your One-Stop Shop for Promoting Shopping Local, Gift Cards, and More

To help booksellers encourage customers to shop with them throughout the remainder of the year, ABA has created a range of digital assets.

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04 Nov

A Holiday Preparations Checklist

This year's annual holiday checklist has been modified to help guide independent booksellers through the unique challenges the coronavirus outbreak may pose this holiday season.

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03 Nov
Winter 2020-2021 Reading Group Guide

Sign Up to Send Customers ABA’s Winter Reading Group Guide E-newsletter

Stores have until November 5 to sign up to send the first installment of a digital version of the flier to their customers, featuring Dazzling Debuts, Historical Fiction, Small Bites, and Young Adult picks.

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03 Nov
Top 10 Things to Know About...

Top 10 Things to Know About: Morale Boosters and Self-Care

Among the tips from ABA's Allison K. Hill and PK Sindwani are to host a socially distant or virtual party for staff, find ways to take breaks, and invite staff to participate in a friendly competition.

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28 Oct

Get Customizable Marketing Materials for Small Business Saturday

Booksellers can visit American Express’ Shop Small Studio to access a variety of marketing materials to help business owners attract and engage with their customers for the November 28 event.

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27 Oct
November Is the New December

November Is the New December: Tell Your Customers to Shop Now

Booksellers are welcome to share these new designs with fellow local businesses to further spread the message to shop early and shop local.

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26 Oct
Winter 2020-2021 Reading Group Guide

Send Your Customers ABA’s Winter Reading Group Guide E-newsletter

Stores that would like to send a digital version of the flier to their customers should sign up now. The digital version will be sent in two installments, on November 19 and February 18.

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20 Oct
November Is the New December

New Designs Available: November Is the New December

As October turns to November, ABA has created a fresh set of designs to encourage customers to shop early and shop local.

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14 Oct

Top 10 Things to Know About: ABA’s Fall Marketing Campaigns

ABA has launched two fall marketing campaigns: “October Is the New December” and “#BoxedOut.”

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13 Oct
October is the New December, Buy Early Buy Local

Spread the Word: October Is the New December

All businesses, both bookstores and non-bookstores, are welcome to utilize these designs to encourage everyone to shop early and shop local.

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05 Oct

October Is the New December: Tell Your Customers Now

Booksellers are invited to share these designs, which feature book-themed messaging as well as general small-business messaging, with fellow local businesses to encourage everyone to shop early and shop local.

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29 Sep
Indie gift guide

Indie Gift Guide Flier Coming to Stores in October

Stores that would like to send a digital version of the flier to their customers can sign up by October 2. The digital version will be sent on October 8.

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29 Sep
ABA Education logo

Top 10 Things to Know About: Curbside Pickup and Delivery Service

Booksellers suggest designating a space in the store for coordinating orders, providing clear instructions for customers picking up, tracking deliveries, and more. 

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28 Sep
October is the New December, Buy Early Buy Local

“October Is the New December” Designs Encourage Shopping Early This Holiday Season

In addition to the digital versions available, booksellers can print a book-themed version of the poster for use in-store and share a general version with fellow local businesses.

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23 Sep

Tell Customers to Buy Early, Buy Local With “October Is the New December” Designs

To encourage readers to start their holiday shopping now, ABA has created several images for booksellers to use in stores, on social media, in newsletters, and on websites.

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About ABA

American Booksellers Association is a national trade association that supports and advocates for the success of independent bookstores. We provide members with education, networking opportunities, advocacy, resources, and technology. In turn our members support local schools through book fairs, donations and author visits; promote literacy; provide inclusive community centers; connect readers and books; add character to neighborhoods; champion and center diverse and new voices; and contribute to the local economy. We feel honored to support them in their work.

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