BTW Articles

15 Sep

Three Indies Have Success With Signed Moore Memoir

Michael Moore chose his local indie booksellers — Brilliant Books, McLean & Eakin Booksellers, and Saturn Booksellers — to sell signed first editions of his new memoir, Here Comes Trouble: Stories From My Life.

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07 Apr

BTW News Briefs

EBF and IBF to hold joint conference in London; Ingram Content Group and O’Reilly Media partner; NCIBA names Book of the Year winners; Christophers honor 12 authors and illustrators; Griffin Poetry Prize reveals 2011 shortlist

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25 May

Margaret Atwood on the Evolution of Storytelling and “Transmission Devices”

Award-winning author Margaret Atwood’s talk at ABA’s closing plenary session took listeners on an entertaining ramble from her first fiction characters through a brief history of the evolution of books and language to her thoughts on the future of the book and bookselling.

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21 Jul

Responding to the Borders Liquidation: An Action Kit

Here’s an action kit of marketing ideas and strategies that can help spread the word that indie bookstores are alive, well, and very much open for business, both in-store and online.

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22 Sep

Steve Bercu’s Transmissions From Russia

BookPeople’s Steve Bercu recently took part in the Moscow International Book Fair as a member of the Read Russia 2012 Advisory Board. Here are several excerpts from his travel log.

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07 Apr

ABA IndieCommerce Updates & Reminders

Among recent IndieCommerce developments have been the introduction of a new customer service rep, the addition of Google eBooks™ published by Penguin, and an increase in the percentage of each Google eBooks sale going to member stores.

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25 May

Indies Choice and E.B. White Award Winners Honored at Celebration of Bookselling

On Tuesday, booksellers and the authors and publishers of more than 35 of the past year’s Indie Next List titles gathered for the 11th annual Celebration of Bookselling & Author Awards Luncheon, featuring the presentation of the 2011 Indies Choice Book Awards and the E.B. White Read-Aloud Awards.

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28 Jul

Buying It: Turning the Scan Into a Sale

Dealing with customers who are obviously browsing the store to buy elsewhere can be tricky. To steer them toward the cash wrap instead of the door, booksellers are engaging customers in conversations and using videos, signage, and fliers with QR codes.

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14 Apr

Bookstore Volunteers Help Promote Literacy

In celebration of National Volunteer Week, which runs from April 10 - 16, booksellers from Indigo Bridge Books and Open Books talk about the logistics of working with a team of community members happy to donate their time.

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02 Jun

E-Books 201: Focus on Staff Training and Customer Engagement

ABA Technology Director Matt Supko and Matt Norcross of McLean & Eakin Booksellers provided the latest updates and best practices for promoting Google eBooks™ and IndieCommerce sites at the Day of Education’s “E-Books 201.”

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About ABA

The American Booksellers Association, a national not-for-profit trade organization, works with booksellers and industry partners to ensure the success and profitability of independently owned book retailers, and to assist in expanding the community of the book.

Independent bookstores act as community anchors; they serve a unique role in promoting the open exchange of ideas, enriching the cultural life of communities, and creating economically vibrant neighborhoods.

Contact

PRESS CONTACT: Dan Cullen (dan@bookweb.org)

MEMBER and MEMBERSHIP INQUIRIES: info@bookweb.org

INDIECOMMERCE: staff@bookweb.org

ALL OTHER INQUIRIES: info@BookWeb.org

 

 

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