BTW - Week of August 12, 2020

12 Aug

Booksellers Gear Up to Celebrate Bookstore Romance Day on August 15

From staff recommendations to in-store displays, take a look at how booksellers across the country are preparing for Bookstore Romance Day.

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12 Aug
Independent Bookstore Day, August 29, 2020

What Booksellers Need to Know Ahead of Independent Bookstore Day

Join a webinar on how to sell event merch on IndieCommerce and IndieLite sites; review a video of an informational roundtable on Bookstore Day; promote the virtual events taking place on August 29; and access a variety of new imagery to share.

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11 Aug
Stethoscope on faded background of bookcases

Register for an August 19 Webinar on ABA’s Health Insurance Benefit

On Wednesday, August 19, at 2:00 p.m. ET, ABA will host a webinar on its new membership health insurance benefit with LIG Solutions. 

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12 Aug

August Marketing, Technology Meetups to Look at Crowdcast, Romance Books

The Technology Meetup will take place on August 13, and the Marketing Meetup will take place on August 20. All booksellers are invited to participate.

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10 Aug
ABA Coffee Break

Join Your Colleagues Every Tuesday for a Virtual Coffee Break

This regular live forum offers booksellers the opportunity to talk with one another about any bookselling-related topics.

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11 Aug
Laptop computer screen with three check marks

ABA Launches Four-Question Survey on Reporting Sales for Bestseller Lists

This information will help the ABA team as we continue discussions with the New York Times and with point-of-sale vendors.

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12 Aug

E-commerce Update: IndieCommerce Traffic and Sales Remain Steady

Over the past two weeks the conversion rate (the number of online customers that complete a sale) has remained fairly stable.

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12 Aug

Sign Up to Send the Indie Next List E-Newsletter to Your Customers

The August Indie Next List e-newsletter, featuring the month’s 20 titles with bookseller quotes in addition to a Q&A with the #1 pick, was sent to more than 689,000 customers at 177 ABA member stores.

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12 Aug
ABA Education logo

Webinar on “Safety Moving Forward: Your COVID Game Plan” Now Available on BookWeb

The webinar addressed questions such as: When can your business open back up again? Which employees do you bring back? What type of liabilities do you face when you reopen?

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12 Aug

Marketing Meetup Recap: Paid Social Media Advertising

During the meetup, guest speakers discussed their use of paid advertising options through Facebook, as well as pay-per-click advertising. 

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11 Aug
Fall Kids' Indie Next List Preview

The Fall 2020 Kids’ Indie Next List Preview

Here is a preview of the 50 titles on the Fall 2020 Kids’ Indie Next List flier, arriving at stores in the upcoming Kids’ Box mailing.

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10 Aug

Send Your Customers ABA’s Summer Reading Group Guide E-newsletter

Booksellers can sign up to send an e-newsletter to their customers featuring mystery and thriller titles, as well as short stories and poetry.

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10 Aug

An Indies Introduce Q&A With Caroline Brooks DuBois

The Places We Sleep is a beautiful and moving novel in verse about a girl navigating her way toward adolescence in the midst of a national tragedy,” said Chelsea Bauer of Union Avenue Books.

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About ABA

The American Booksellers Association, a national not-for-profit trade organization, works with booksellers and industry partners to ensure the success and profitability of independently owned book retailers, and to assist in expanding the community of the book.

Independent bookstores act as community anchors; they serve a unique role in promoting the open exchange of ideas, enriching the cultural life of communities, and creating economically vibrant neighborhoods.

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