On Thursday, November 21, at 11:00 a.m. ET, ABA will present “Marketing With Eventbrite,” the last of ABA’s Marketing Meetups for 2019; the schedule will resume in January 2020.
This upcoming session focuses on how booksellers can use the event management and ticketing website Eventbrite. In this session, a representative will teach attendees about the service, and then three booksellers from ABA member stores will discuss how they use it to promote and market their events.
Eventbrite, which is also an ABA business service partner, allows event-holders to set up an event page quickly, offer multiple ticket options, and learn more about their ticket-buying community with customized questions. In addition, event-goers can purchase tickets directly on stores’ websites and social media pages. Booksellers who have an existing account with Eventbrite can migrate to the new members-only program to take advantage of lower rates and enhanced customer support and training.
The American Booksellers Association offers two opportunities for live online education: a twice-monthly Marketing Meetup and a monthly Technology Meetup. All member booksellers are invited to participate in these online discussions; subscribe to the Meetup mailing list here to receive invitations and to learn about how to sign up for the Technology Meetups, Marketing Meetups, or both.