BTW Articles

29 Mar

ABA Membership Monthly: ChicoBags

The first in a new monthly column about the hidden gems of ABA membership focuses on ChicoBag Company. Since 2008, the small business has been offering ABA members a custom line of distinctive, eco-friendly, reusable bags as part of its mission to help customers kick the single-use bag habit.

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20 Jul

Pokémon Go: A Pokéxegesis

Among the booksellers who see benefits in the Pokémon Go phenomenon is Caleb Zane of Avid Bookshop, who noted that “businesses, especially bookstores, always benefit if they promote enthusiasm, in all its forms.”

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26 Apr

ABA Membership Monthly: DIY Designs and Downloads

This installment of the monthly column about the hidden gems of ABA membership focuses on BookWeb’s DIY Designs and Downloads, which gives ABA members access to editable designs, templates, and starter kits to help them personalize their store’s marketing materials.

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04 Jun

Tactics for Reaching Reluctant Readers

Booksellers, educators, and literacy advocates at April’s ABC Children’s Institute offered insights on what works best for inspiring children to want to read.

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19 May

Children’s Institute Panel Offers Best Practices for Greater Diversity

At the Children’s Institute in Pasadena last month, booksellers and authors at the forefront of the We Need Diverse Books movement shared a host of strategies on how best to promote diverse messages and content through in-store displays, events, and hiring practices.

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29 Oct

Using Social Media to Promote Indies First and Small Business Saturday

Here are tips to help booksellers spread the word via social media about their upcoming Indies First plans and Upstream partnerships.

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20 Mar

NAIBA Hosts Inaugural Careers in Bookselling Event

On Thursday, March 13, the New Atlantic Independent Booksellers Association hosted its first-ever “Careers in Bookselling” event, a day of panel discussions on what it takes to establish a long-term career as a professional bookseller.

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About ABA

The American Booksellers Association, a national not-for-profit trade organization, works with booksellers and industry partners to ensure the success and profitability of independently owned book retailers, and to assist in expanding the community of the book.

Independent bookstores act as community anchors; they serve a unique role in promoting the open exchange of ideas, enriching the cultural life of communities, and creating economically vibrant neighborhoods.

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