E-commerce

During the month of July, ABA will host Technology Meetups on cyber insurance and on Zoom. All booksellers are invited to join; sign up now.

The July Indie Next List e-newsletter, featuring the month’s 20 titles with bookseller quotes in addition to a Q&A with the #1 pick, was sent to more than 667,000 customers at 171 ABA member stores.

Although online traffic was down, customers that visited IndieCommerce and IndieLite websites last week were highly motivated to complete an online purchase. 

Booksellers can sign up now for virtual one-on-ones with members of ABA’s IndieCommerce team, open to current IndieCommerce and IndieLite members as well as to non-members.

In addition to a consistent conversion rate over the past week, stores that are open to customers on the weekends have reported an increase in in-store sales on Saturdays and Sundays.

The month of July will feature a Marketing Meetup on marketing as a small store, plus two Technology Meetups, one on cyber insurance and the other on Zoom.

Booksellers are encouraged to sign up for virtual one-on-ones with members of ABA’s IndieCommerce team, open to current IndieCommerce and IndieLite members as well as to non-members.

The drop in the conversion rate as well as the simultaneous drop in traffic may indicate that another shift in consumer behavior is occurring.

The month of July will feature a Marketing Meetup on marketing as a small store, plus two Technology Meetups, one on cyber insurance and the other on Zoom.

The most recent email from the IndieCommerce team shares instructions for what information to include in a refund request, which will help ABA expedite these requests.

After receiving requests to revisit the topic, this meetup will also focus on what needs to change as businesses are in various states of operation and events are taking place virtually instead of in-person.

In this session, booksellers heard about an online chatbot service and saw a demonstration of how it works from the customer side. 

Much of the traffic increase from two weeks ago was driven by first-time customers who were referred from Google searches to bookstores that were selling antiracism titles. 

Booksellers are encouraged to sign up for virtual one-on-ones with members of ABA’s IndieCommerce team, open to current IndieCommerce and IndieLite members as well as to non-members.