Indies First

Hundreds of authors showed their support for local independent booksellers by spending Indies First on Small Business Saturday, November 25, greeting customers and hand-selling books at indie bookstores.

Shoppers are writing social media odes to their favorite indie bookstores as part of a special giveaway in celebration of Indies First on Small Business Saturday.

With just a few days to go until Indies First on Small Business Saturday, here are some last-minute reminders and tips for making the most of the celebration.

ABA recently created the new Backlist Buying Calculator, a self-calculating Excel spreadsheet that allows booksellers to easily figure out their savings when utilizing publishers’ backlist offers.

Beginning today, shoppers at indie bookstores can enter the American Booksellers Association’s new #shopindiesfirstsweepstakes for a chance to win $1,000 worth of books from Penguin Random House.

Here, ABA’s CEO talks about the upcoming holiday season and urges booksellers to take advantage of the many special offers from publishers and university presses on frontlist and backlist titles.

In addition to its partnership with the American Booksellers Association for Indies First, American Express is working with a number of groups to promote the November 25 celebration of Small Business Saturday.

Coming the day after Indies First on Small Business Saturday, Museum Store Sunday is a new event to encourage shoppers to think local for their holiday gifts.

Several publishers have developed exclusive content for booksellers to share with customers on Indies First, including a printable chapbook, notecards for sharing favorite bookstore moments, and more.