Indies First

Here, ABA’s CEO talks about the upcoming holiday season and urges booksellers to take advantage of the many special offers from publishers and university presses on frontlist and backlist titles.

In addition to its partnership with the American Booksellers Association for Indies First, American Express is working with a number of groups to promote the November 25 celebration of Small Business Saturday.

Coming the day after Indies First on Small Business Saturday, Museum Store Sunday is a new event to encourage shoppers to think local for their holiday gifts.

Several publishers have developed exclusive content for booksellers to share with customers on Indies First, including a printable chapbook, notecards for sharing favorite bookstore moments, and more.

Bookstores participating in Indies First on Small Business Saturday (November 25) are asked to submit their event details to the Indies First Activity Registry so that they show up on IndieBound’s searchable map.

There are many ways for indie booksellers to promote and participate in Indies First on Small Business Saturday, the annual celebration of independent bookstores taking place this year on November 25.

To give booksellers an idea of the wide range of titles published by university presses, indie booksellers and publishers have shared their favorites from university presses offering specials for Indies First on Small Business Saturday.

On Wednesday, September 20, over a series of tweets, author and Indies First spokesperson Jason Reynolds detailed five things he has learned about independent booksellers.

The American Booksellers Association is partnering with Penguin Random House for a special promotion in celebration of Indies First on Small Business Saturday, this year November 25.

Booksellers can take advantage of special Indies First offers from more than 30 university presses, many of which have added their top picks to a convenient reference list for booksellers planning orders.

More than 30 university presses are providing special offers for booksellers in celebration of Indies First on Small Business Saturday as well as University Press Week, which takes place November 6–11.