BTW Articles

07 Feb

Indie Bookstores Celebrate Black History Month

Throughout February, booksellers are hosting authors, creating displays, and sharing reading recommendations on social media while also reflecting on their role in providing access to diverse voices.

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14 Feb

Online Marketing: Pop-ups Garner New Newsletter Subscribers

Participants in the most recent ABA online marketing roundtable shared tactics for boosting e-mail newsletter subscribers through effective use of pop-up forms.

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14 Feb

Indie Booksellers in the Mood for Valentine’s Day

Booksellers took to social media in recent days to share photos of their windows, in-store displays, and reading recommendations for Valentine’s Day.

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14 Feb

Wi13 Education: Jesse Mecham Teaches Rules for Financial Freedom

Jesse Mecham, author and founder of the website You Need a Budget, explains why financial success begins with giving every dollar a job. 

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12 Feb

Jewell Parker Rhodes on Spring Kids’ Indie Next List Pick “Ghost Boys”

A 12-year-old boy is killed by police while holding a toy gun in Jewell Parker Rhodes’ new novel, which combines history and fiction to tell a story that explores how black children are seen in society. 

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20 Sep

Roanoke’s Book No Further Aims to Become Hub for Book Lovers and Authors

Book No Further will open on October 27 in downtown Roanoke, Virginia, with a mix of fiction, nonfiction, and children’s books and a focus on local authors and the history and sights of the region.

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07 Feb

That Book Store Coming to Connecticut’s Capitol Region

Karen Opper, a book blogger, Army veteran, and nurse, is making plans to open That Book Store in the southern suburbs of Hartford this summer.

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07 Feb

Wi13 Education: Strategies for Effective Social Media

Social media strategist Sarah Benoit discussed how to turn customers into advocates, why checking analytics can produce better posts, and how old-fashioned customer service still rules in the digital age.

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31 Jan

“Groundhog Day” Movie Connection Drives Tourists to Bookstore

Read Between the Lynes bookstore is ready for a busy Groundhog Day holiday weekend thanks to the 1993 Bill Murray movie filmed in its town, Woodstock, Illinois.

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31 Jan

Wi13: ABA’s Oren Teicher Talks Books With Pamela Paul

New York Times Book Review editor Pamela Paul shared with ABA CEO Oren Teicher her optimism for the book business, her favorite bookstores on the road, and more.

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About ABA

The American Booksellers Association, a national not-for-profit trade organization, works with booksellers and industry partners to ensure the success and profitability of independently owned book retailers, and to assist in expanding the community of the book.

Independent bookstores act as community anchors; they serve a unique role in promoting the open exchange of ideas, enriching the cultural life of communities, and creating economically vibrant neighborhoods.

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