Marketing

The Association of American University Presses and its members are inviting independent booksellers to join in celebrating the second annual University Press Week, to be held from November 10 through 16.

Two teams of booksellers have chosen the hottest upcoming debut titles to be part of the Indies Introduce spring promotion. There are 10 adult Debut Author picks and 10 children’s New Voices titles to choose from and an array of bookseller blurbs to help you decide before the October 25 sign-up deadline.

To aid booksellers, authors, and publishers in promoting Indies First –– the grassroots movement initiated by Sherman Alexie earlier this month –– a logo has been created and made available for download in BookWeb’s Designs and Downloads.

Twenty titles have been selected for the Spring 2014 Indies Introduce promotion — 10 adult Debut Author picks and 10 children’s New Voices, all chosen by booksellers as the best in new talent for the upcoming season. 

WNBA announces National Reading Group Month picks; Changes coming to the Man Booker Prize; Business Book of the Year Award shortlist announced; CEO Update puts ABA’s Teicher on top CEO list; Winners of Glenn Goldman Bookseller Scholarship named

ABA member bookstores still have time to sign up for Thanks for Shopping Indie, the multi-publisher promotion that kicks off with the celebration of Small Business Saturday on November 30, the Saturday after Thanksgiving. Promo codes for ordering titles are now available.

Ellen Stimson, author of the October Indie Next List pick Mud Season: How One Woman’s Dream of Moving to Vermont, Raising Children, Chickens and Sheep, and Running the Old Country Store Pretty Much Led to One Calamity After Another, is offering her ear to bookstore customers in a unique promotion.

The September Indie Next List’s 10 “Now in Paperback” titles are featured with bookseller quotes on a downloadable flier and shelf-talkers.

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Planning is under way for the first-ever California Bookstore Day, a celebration of the written word and the culture of independent bookstores across the state, set for May 3, 2014. Last week, organizers launched an Indiegogo campaign to raise funds to support publicity and marketing efforts for the event. 

NCIBA Executive Director Hut Landon invites booksellers and their customers to subscribe to “Hut’s Place: Weekly Words About Books,” a free e-mail column that highlights newly released titles available in independent bookstores nationwide.

Looking to increase revenue and bring in new customers on top of their regular, in-store business, a number of indie booksellers are turning toward business-to-business sales — large-quantity book sales to companies and organizations.

ABA bookstore members are eligible to receive a discount on standard and custom orders from ChicoBag, the manufacturer of reusable, stylish, and eco-friendly bags that come in a variety of shapes, sizes, fabrics, and colors. 

The deadline for ABA member stores to sign up and choose at least six titles for this fall’s Indies Introduce … Debut Authors promotion has been extended to Monday, July 1. 

The Indie Next Promotion in a Box program from Baker & Taylor provides an additional discount on Indie Next List titles and a free marketing kit designed for booksellers to promote the latest monthly titles.